We don't pick from a menu. We build for your specific problem.
14-day MVP in your hands. If it's not right, you pay nothing. If it is — 50% on yes, 50% on delivery. Built around the work your team actually does, not around a template we already have.
Custom software shouldn't be a gamble.
Every SMB owner we've spoken to has the same story. They need software built for their specific problem — and the only two options on the market are both bad.
Hire a freelancer.
Cheap. Fast. Until it isn't.
- — Ghosts on phase 2 — common, not rare
- — Works on Monday, breaks on Friday
- — Code becomes unmaintainable after 3 new features
- — You end up paying twice — and starting over
Hire a big software firm.
Reliable. Slow. Built for enterprise, not you.
- — ₹50L+ minimum for an SMB-shaped problem
- — 6 months from kickoff to first working version
- — Account managers, change orders, status meetings
- — Built for organisations 100× your size
There's a third option. Built around your problem, shipped in 14 days, free if it doesn't fit.
14 days. Then you decide.
Most studios make you commit before they show anything real. We do the opposite. We build the heart of your software first — in your hands, working — and only then do we talk about money.
Discovery.
You explain the problem. We say yes or no. If no, we recommend who can.
Scope.
We send a 1-page plan: what we'll build in 2 weeks, what's deliberately out of scope.
MVP build.
We build. You stay close. End of week 2 you have working software, in your hands, with your real data.
You decide.
Want to finish it? We agree on full scope. Don't? You owe nothing.
Full build.
50% on yes. 50% on delivery. Retainer optional for ongoing improvements after that.
Six things we build, end to end.
If it's software an Indian SMB needs to run better, it probably fits.
Web apps.
Dashboards · portals · admin. Internal tools your team will actually use, not the ones they'll route around.
Mobile apps.
Flutter / React Native. Single codebase, ships to both stores. Lean, fast, native-feeling.
Automations.
CRM sync · workflows · background jobs. The work nobody enjoys — gone.
Integrations.
APIs · sheets · webhooks. Plug into your existing stack — no replatform, no migration.
Your playbook, turned into software.
Four layers we tune to your business — not the four every studio says, the four that actually decide whether the software gets used.
Workflow logic.
Edge cases. Escalations. The "what happens when…" that templates never get right.
Data shape.
How your team actually thinks about the work — not how a generic schema thinks about it.
Voice & tone.
B2B vs D2C. Hindi vs English vs Hinglish. The way your best people talk to customers.
Integrations.
Plug into your stack. CRM, sheets, payments, comms — whatever you're already running.
Six things we turn away.
If your project lives in any of these boxes, we'll tell you on the first call — and recommend who can.
Native gaming.
iOS / Android game engines. Wrong shape for our team.
Blockchain.
Smart contracts · L1/L2 protocols. Not our depth.
Enterprise ERP.
SAP / Oracle migrations. The opposite of what we do.
Regulated fintech.
Lending licences · broker-dealer. Compliance-first builds need compliance-first studios.
Hardware firmware.
Embedded · RTOS · drivers. Not our stack.
Multi-year builds.
Anything > 3 months — we'd rather refer.
Three options. One that doesn't make you choose.
Freelancer
Speed: Weeks → months · delays
Reliability: Hit-or-miss · ghost risk
Cost: Cheap upfront · pay twice
Customisation: Limited to one person
Risk to you: All risk on you · upfront
Big software firm
Speed: 3–6 months minimum
Reliability: Reliable but slow
Cost: ₹50L+ for SMB problems
Customisation: Yes — with overhead
Risk to you: Pay upfront · pray
Four commitments. Not negotiable.
These are the rules we hold ourselves to. If any of them break, we've failed — and we'll tell you before you have to ask.
We show before we sell.
No slides, no proposals, no case studies in lieu of work. The first thing we deliver is working code you can use. If it's not right, we built the wrong thing — and that's on us.
We finish what we start.
No half-built handoffs. No ghosting on phase 2. When we sign a build, we ship it to working state — even if it costs us more than we estimated.
We charge after we deliver.
50% on signing, 50% on delivery. No upfront-and-pray. No invoice surprises. If you decide not to continue after the MVP, you owe nothing — including for the 2 weeks of work.
We tell you when it's a bad idea.
If your problem doesn't need custom software, we say so on the first call. If it does but we're the wrong fit, we say that too. We don't sell what we can't deliver.
Want to see
your software
work?
30-minute call. We'll tell you straight whether it's a fit. If it is, you'll have working software in your hands two weeks later.
4 MVPs shipped · Founder-led · 50/50 payment · Free until you approve · DPDP-clean