BRUTALLY HONEST · THE DISQUALIFICATION PAGE

If we’re wrong for you, we’d rather you know now.

Most studios hide their limits. We publish ours — because the worst client engagement is one that should never have started. Read this before you book a call. Especially the parts that disqualify us.

What we don’t do.

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We don’t do enterprise sales cycles. If procurement needs 6 weeks and 4 stakeholders, we’re probably wrong for you. We’re built for founder-led decisions.

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We don’t white-label. Our work ships with our fingerprints. If you need to claim it as your team’s, hire a freelancer instead.

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We don’t do landing pages alone. If you don’t need an automation layer behind it, we’re overkill. Hire a designer.

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We don’t take retainers under ₹20K/mo. Below that we can’t deliver our embed cadence — and bad embeds become bad outcomes.

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We don’t work weekends except in launch weeks. Founders included. The work that needs weekends is a process problem.

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We don’t do RFPs. Beyond a 1-pager scope. If you need a 30-page response, you’re probably solving a different problem than software.

Who we say no to.

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People who lead with “we’re going to disrupt X”. If your first paragraph isn’t about a specific painful workflow, we can’t help.

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People who don’t pick up their own customer calls. If you’re too senior to talk to your users, you’re too senior to brief us.

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People who treat us as agencies. We’re a studio. We co-build, we don’t take orders. If you want a vendor, we know good ones.

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Crypto, gambling, predatory lending. We’ve passed on more than ₹5L of work in these. Not changing.

When we’ve screwed up.

A receipt. Not exhaustive. The recent ones we can talk about without breaking confidentiality.

FEB 2026

Promised a 5-day ship. Took 11.

Underestimated a CRM sync edge case. We refunded 40% of the setup fee and shipped weekend. Client renewed.

DEC 2025

Lost a lead’s WhatsApp history during migration.

Manual restore + 2 days of free CS coverage. Built a backup hook in the same week so it can’t happen again.

OCT 2025

Took on a client without an embed week. Engagement died in week 4.

Refunded fully. Learned that the embed is non-negotiable for a reason.

IF YOU READ ALL THIS

You probably are the right kind of person to work with.

The people who skip this page tend to be the ones who later say we should have warned them. So we did. Now you decide.

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